Tecno collaborates with ESPNcricinfo to bring ‘Make It Big' stories of new-age cricketers

Tecno Mobile and ESPNcricinfo have come together to present a content initiative that seeks to satiate the evolving hunger for differentiated cricketing content, among fans during the 2023 T20 cricket extravaganza.

TECNO Spark 10 Universe x ESPNcricinfo Make It Big is a compendium of ten stories, centred around T20 cricket’s new-age stars.

The ten stories are about ten different individuals who have carved a niche for themselves in the limited years that they have been on the biggest stage of the game’s shortest format.

These are stories of players that represent the newest generation of cricket luminaries. They are players who showed a ‘Spark’ early on and are on their way to catapulting themselves to the elite league – many among them having already cemented their place in the confederation – as they aim to make it big.

The journeys of our ten selected cricketers will unravel through an elegant, richly packaged visual spectacle, as they align seamlessly with the philosophy of the TECNO Spark 10 universe.

“Just as the 6.78" FHD optimally sized large screen of the TECNO Spark 10 Pro elevates your visual experience to new heights, these young stars are all set to elevate their cricketing careers to superstardom and achieve newer milestones as they do so,” said ESPNcricinfo.

Arijeet Talapatra, CEO, Tecno India, said, “Tecno is known to provide excellent customer experience with breakthrough technological interventions. We develop products as per customers’ insights by understanding what they want from their smartphones.  We wanted to associate with cricket as it is the biggest emotion that unites every Indian, beyond anything else. For the launch of our latest TECNO Spark 10 Universe, we are seeking to build a remarkable rapport based on shared synergies between the brand and the Zillennials around the cricketing tournament. ESPNcricinfo will be integral in obtaining this for us owing to the equity it enjoys as a brand, and has a proven record in leading cricket fandom.”

Akshaya Kolhe, Director, Revenue, South Asia at ESPNcricinfo, seconded, “We believe in fostering lifetime brand partnerships that deliver value to all stakeholders – the foremost being fans of the sport. ESPNcricinfo prides itself in creating content that is credible, authentic, and range-driven, and Tecno Spark 10 Universe x ESPNcricinfo Make It Big is a testimony to this. Fans will witness the unheard-of stories, of cricket’s next generation of emerging superstars, as we aim to drive positive recall for the TECNO Spark 10 Universe among the large cricket fan diaspora in India.”