Terribly Tiny Tales (TTT), a storytelling platform, has launched an anthology of short films called ‘Journeys’ powered by Maruti Suzuki Arena. It has been enabled by Lintas CEX.
Marking the launch on International Women’s Day is a webisode where 4 women filmmakers along with Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India talk about Journeys, in a 20-minute roundtable discussion.
TTT brings forth four women directors - Alankrita Shrivastava, Sonam Nair, Tahira Kashyap Khurrana, and Tanuja Chandra – who engage in a candid conversation with Srivastava, hosted by presenter Gaurav Kapur.
Journeys will see four short films directed by the featured filmmakers released on the TTT YouTube channel in the coming weeks. Each film aims to delve into the diverse experiences of women, capturing their stories of sisterhood, freedom, and joy.
The round table video aims to delve into the journeys of the four women directors and their experiences in the filmmaking industry. Srivastava shared insights into the “Joy of Mobility” and the evolving role of women in the growth of the automotive sector.
Anuj Gosalia, Founder and CEO of Terribly Tiny Tales, expressed his excitement for the collaboration, stating, “Partnering with Maruti Suzuki Arena marks a significant milestone for TTT. ‘Journeys’ goes beyond celebrating the remarkable achievements of these four talented women directors. It's about amplifying their unique voices and perspectives, showcasing the power they hold to shape narratives and inspire others. We’re beyond thrilled to work with Mr. Shashank Srivastava and the dynamic team at Maruti Suzuki Arena, along with the powerhouse team at Lintas CEX to bring Journeys to screen.”
“We believe storytelling has the ability to foster empathy, spark dialogue, and ultimately drive positive change in the world. 'Journeys' is a testament to this belief, and we're stoked to embark on this journey alongside a brand like Maruti Suzuki Arena, which shares our commitment to empowerment and inclusivity.”
Targeting a diverse audience, including young adults, especially women (18-35), fans of the featured directors, aspiring filmmakers, and cinephiles, the webisode aims to captivate viewers with its dialogue and narratives.
Speaking on the collaboration, Vasudha Misra, Creative Lead, Lintas CEX, said, "Opportunities to women usually come with conditions attached. With caveats. With a ‘do what you want with this while we do the rest’. Opportunities, so to speak, with the handbrake on. Well, we took it off. And handed control, all of it, to 4 women directors. Not to work on our scripts, but to create their own stories. Direct them in their own way. And then bring it to the table. Imagine what women can do if they are given the opportunity? We got tired of imagining."
Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, said, "We, at Maruti Suzuki Arena, are delighted to collaborate with Terribly Tiny Tales on the impactful 'Journeys' initiative, championing the extraordinary talent and ingenuity of women filmmakers. Through this partnership, we strive to uplift and inspire audiences, recognizing the transformative power of storytelling in driving positive change. We pride on being the largest in the automotive segment and we are grateful for over 9 lakh women customers in last 6 years. It speaks volumes of Maruti Suzuki Arena being amongst their top choices of car brands. This initiative will certainly strike a chord with them as it lauds their outstanding contribution to society through an array of roles they play in our lives."
The round table video premiered on TTT’s YouTube channel on March 8, 2024, coinciding with International Women’s Day, while the first short film directed by Sonam Nair is set to release on March 21, 2024. Subsequent films will follow on a weekly or bi-weekly basis.
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