The Body Shop's new campaign features real life stories of three female changemakers

The Body Shop has launched a new campaign in India which showcases three remarkable female changemakers who embody the brand's new signature, "changemaking beauty".

The campaign aims to celebrate and inspire everyone to believe in their own power to effect positive change in the world.

The campaign features three women who have made an impact in their fields: Shefali Shah, actor; Bala Devi, Forward, Indian Women’s Football and Anny Divya, the youngest female commander to fly a Boeing 777.

In the campaign film, the three women draw from their life experiences across diverse walks of life, united in their belief of the power of positive change.

Harmeet Singh, VP of Marketing E-commerce and Product, Asia South, The Body Shop, said, “At The Body Shop, everything we do is about creating positive change, for you, for communities and for our planet; and we are working continuously to make a positive systemic impact, across society, within the beauty culture and right into the corridors of power. With this new communication campaign in India, we are shedding light on how every individual can be a Changemaker in their own way.”

The campaign features a series of videos and social media posts, showcasing the stories and work of Shefali, Bala and Anny and featuring some of The Body Shop’s most loved products, such as iconic Edelweiss Daily Serum Concentrate. Singh added, "We hope this campaign will inspire people in India to recognise their own power to make a difference. We are excited to showcase the beauty of change through the stories of these incredible women."

The campaign launched today and will run across all The Body Shop India stores and digital platforms.