The Content Lab ropes in Sunil Balachandran as Chief Business Officer

The Content Lab (TCL) has appointed Sunil Balachandran as Chief Business Officer.

Balachandran, who was formerly COO at WiseApe, will leverage his experience of over a decade in the world of branding to reinforce the firm’s commitment to fostering inventive and effective marketing solutions for partner brands.

He will also helm the strategy at TCL to push robust growth and expansion across India and internationally.

Balachandran said, “The Content Lab has established itself as a dynamic force in the digital marketing and production landscape, and I am eager to contribute to its continued growth and success. Their commitment to excellence, innovation, and client-centricity aligns perfectly with my own values and aspirations. I look forward to collaborating with the talented team here and leveraging our collective expertise to drive impactful results for our clients.”

Vaibhav Mehta, Founder and CEO, The Content Lab, said, “Sunil will help shape our future as a fully integrated agency and content studio. We look forward to tapping on his extensive experience and strategic acumen. Sunil’s leadership and vision will undoubtedly play a pivotal role in propelling The Content Lab to new heights in the dynamic world of digital marketing. We are excited to embark on this journey together, and warmly welcome him into the fold.”