Three Indian companies, namely Guardian Link, Pepper Content and Scalenut, have found a place in the latest report by Synaptic which highlights the high-growth companies driving the creator economy in 2022.
Synaptic, an alternative data insights platform focused on providing actionable insights to global financial firms and investors, has published its “15 high-growth companies in the Creator Economy” report.
The report highlights 15 global companies that ranked high on the Synaptic Growth Index — an algorithm that ranks companies’ performance based on multiple alternative data points.
The creator economy is driven by rapid growth in content creation, distribution, and platforms. While the human element of the creator economy is clear — producers, consumers, supporters, and collectors — there are multiple technologies and business models that define the interactions and interface between them.
Powered by these software-driven tools and active communities, the sector has witnessed multiple technological advancements and trends — such as Web3, NFTs, new avenues for audience creation and expansion, and cutting-edge services for creators.
Sectors covered in the report include:
NFT marketplaces and platforms: NFT marketplaces allow creators to store and display their NFTs, and consumers to buy and auction them for crypto or cash.
Popular companies - Rarible, Guardian Link.
Tools enabling content creators: These are tools that support creation and distribution of text content, video and music, and other associated services. Apart from creation tools, they also help creators with monetization and publishing across platforms.
Popular companies - Pepper Content, Contentfly, Substack, Beacons AI, Scalenut, Spotter, Pod People, Groover, Statusphere.
Influencer marketing platforms: Online influencer marketing platforms are designed to assist brands in their marketing campaigns. While these platforms primarily provide tools to find product promoters and agencies, additional features include relationship management, campaign management, influencer markets, external company statistics, and content enhancement.
Popular companies: Invideo, Woomio, Insense, Influencity.
Below is the list of high-performing Creator Economy companies, both growth-stage and early-stage, identified by Synaptic:
|
Company
|
Description
|
HQ
|
Last Funding Round
|
Total Funding
($ in millions)
|
Synaptic Growth Index
|
|
Rarible
|
Rarible is an operator of a community-owned NFT marketplace that allows users to buy and auction off digital collectibles.
|
USA
|
Series A
|
16
|
Fast Growth
|
|
Guardian Link
|
Guardian Link enables blockchain commerce through its Omni Blockchain legitimacy protocol.
|
India
|
Series A
|
12
|
Fast Growth
|
|
Pepper Content
|
Pepper Content is a content-mediation platform that connects writers to organizations that require content.
|
India
|
Series A
|
18.7
|
Fast Growth
|
|
Contentfly
|
On-demand content marketing, for a monthly fee
|
Canada
|
-
|
36.4
|
Fast Growth
|
|
Substack
|
Substack is a subscription-based newsletter publishing platform for independent writers
|
USA
|
Series B
|
82.4
|
Fast Growth
|
|
Beacons AI
|
Beacons is a link-in-bio website builder for creators
|
USA
|
Seed
|
6.2
|
Fast Growth
|
|
Scalenut
|
Scalenut is an all-encompassing content management SaaS platform
|
India
|
Seed
|
0.4
|
Fast Growth
|
|
Spotter
|
Spotter provides a financial solution for independent content creators across digital platforms
|
USA
|
Series D
|
231
|
Fast Growth
|
|
Groover
|
Groover is an innovative platform reinventing music promotion by guaranteeing feedbacks to musicians from relevant music influencers.
|
France
|
Venture
|
8.5
|
Steady Growth
|
|
Pod People
|
Pod People is the only on-demand workforce for audio production, with a vast network of hand-picked audio professionals across the globe
|
USA
|
Pre Seed
|
0.025
|
Fast Growth
|
|
Invideo
|
Invideo is re-inventing video creation and making it accessible to the world
|
Singapore
|
Series B
|
52.5
|
Fast Growth
|
|
Statusphere
|
Connects Brands with Micro-Influencers
|
USA
|
Seed
|
0.125
|
Steady Growth
|
|
Woomio
|
Woomio enables brands, agencies, retailers, and online influencers to find each other and measure on their collaborations.
|
Denmark
|
Seed
|
3.6
|
Steady Growth
|
|
Insense
|
Insense is a data-driven creative platform helping brands to get mobile-first video content from a network of 35,000 video creators
|
USA
|
Seed
|
1.5
|
Steady Growth
|
|
Influencity
|
The most completed AI-powered influencer marketing platform for worldwide brands and agencies.
|
Spain
|
Convertible Note
|
1.1
|
Steady Growth
|
Note: Data in the table is as of April 2022
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