Prowl, an active lifestyle brand co-created by Bollywood actor Tiger Shroff and Mojostar, has recently released the Prowl anthem, which revolves around the brand promise of #ReadyToMove and caters to India’s young and active generation.
It promotes a highly-activity lifestyle through its unique, no-holds-barred celebration of physical movement and agility, urging young India to do the same in their quest towards peak fitness.
With music composed by music director Amaal Mallik, sung by Armaan Malik, the brand video is presented by music label T-Series. The Prowl anthem features Shroff demonstrating his physical prowess in Prowl active-wear through stunt dance moves tailored to the catchy music. With lyrics resonating with the challenge-oriented mindset of today’s youth, the brand video subtly urges style- and fitness-conscious consumers across India to constantly test their boundaries and keep working towards pushing them forward.
Speaking on the launch of the brand film, Shroff said, “Prowl is born of my desire to create an active lifestyle brand that revolves around the specific needs of today’s ready-to-move generation, and we wanted to promote active lifestyle through the brand anthem. The Prowl anthem perfectly captures the brand’s energy and fluidity in an electrifying video.”
Jiggy George, Managing Director, Mojostar, added, “Ever since we made the brand reveal for Prowl, the interest that the brand has garnered for its differentiated value proposition has been simply amazing. The launch of the Prowl anthem before its upcoming market release will definitely add to the buzz around the brand’s range of stylish active-wear offerings. It showcases how the Prowl range is designed for creating a fashion statement, while at the same time also being perfectly suited for a range of highly-intensive physical activities.”
The launch of the Prowl Anthem has definitely added to the buzz around the brand, which is gearing up for its upcoming market launch in the first week of September. The active wear products of Prowl will be available for purchase post-launch on the brand website, www.prowlactive.com and Amazon Fashion.
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