Times Group-owned influencer agency HYPP onboards Meethika Dwivedi and Harsh Gujral

Times Internet-owned influencer agency HYPP has onboarded content creators Harsh Gujral and Meethika Dwivedi (aka the_sound_blaze).

The agency had recently also onboarded RJ Abhinav, Vishnu Kaushal, stand-up comedian Ankita Shrivastav, Nagma Nasser and Yuvraj Dua to name a few.

With content as the most potent weapon in their arsenal, Harsh and Meethika managed to form a deeply loyal community with their unique and on-point content and delivery style. With her raw and brutally honest reels, Meethika has seen a jump in the last five months, maintaining an engagement of 32% even at 1.9 million followers. Starting her journey less than a year ago, Meethika's distinctive tonality, grasp of millennial habits, and uninhibited tone made her an Instagram sensation overnight. With just 50 videos in under a year, Meethika’s journey has only just begun.

True to his name, Harsh Gujral is setting a high benchmark with his unapologetic behaviour and unfiltered comedy, leaving the audience in splits with every performance. Known best for spreading infectious laughter and his signature punchlines, Harsh grew by over 200% on Instagram and crossed 1 million subscribers on YouTube in August 2021 alone.

Gaurav Bansal, Business Head-ILN Studios and HYPP, said, “Indiatimes Lifestyle Network has been the breeding ground for some of the most-loved talents the country has ever seen. The relevance and reach of ILN Studios' content on MensXP, iDiva and Indiatimes has proven to be an incubator for some of the most popular entertainment faces on the internet today. Since its launch, HYPP has built on this successful model and has become a first choice of partner for some of the leading content creators and brands.”

“HYPP was created with a simple vision to amplify the creator’s voice. With curated strategies, nuanced concepts, and a deeply passionate young team, we have managed to shed barriers that deterred brands from zoning in on just the right Creator who could tell their unique stories. There is an unprecedented expansion in the creator economy and we are mindfully handpicking creators and building a 360-degree ecosystem expanding across categories and platforms without compromising on the creator’s raw appeal. With our ever-expanding talent roster, we’re creating an incubation platform to build inimitable brand synergies in the digital space,” said Ayush Guha, Head of Business Development and Strategy, HYPP.

With an enviable talent pool featuring 30+ exclusive online content creators who drove over 120 million+ reach in Aug ’21 alone, HYPP’s exclusive creators are ruling the charts at leading OTT platforms such as Netflix, Amazon Prime Video and Hotstar.

Churning out numerous brand campaigns and over 200 pieces of content every month, HYPP offers comprehensive integrated services to its talent pool, such as facilitating social media growth, IP creation, branded content, endorsements and casting opportunities across films, web series, TVCs and more. The team also mentors its talent, training them across various skill-sets, and helping them make crucial career moves.

HYPP’s roster includes popular faces such as Apoorva Mukhija, Shibani Bedi, Prapti Elizabeth, Sukriti Chaturvedi, Rajesh Yadav, Ankita Saihgal, Avinash Dagar, Tejeshwar Sandhoo, Aabir Vyas, Sanyam Sharma, Shirin Sewani, Simar Walia, Aaron Koul and many more.

It has executed successful campaigns for brands such as Uber, Paytm, Snapchat, H&M, Uniqlo, Ted Baker, Puma, Fila, MG Motors, Head & Shoulders, KFC, OKCupid, Budweiser, Doritos, Dineout, Nike, Nykaa, Center Fresh and Tinder among others.