toothsi ropes in Pocket Aces' Vishwanath Shetty as Vice-President of Brand Partnerships

D2C start-up toothsi, known for its revolutionary smile makeover products and services, has announced the joining of Vishwanath Shetty as its new Vice-President of Brand Partnerships.

With more than 15 years of experience in IP/Branded Content Sales across media, advertising and martech, Shetty will lead the newly-formed partnership development team. 

The team was created to optimise the information flow and develop new initiatives with partners across the marketing and advertising ecosystem.

“At toothsi, we are proud of the long-term value exchange we have developed with our partners. Nurturing these partnerships and integrating new ones is a significant concept of our mission in a fast-evolving technology,” said Dr Arpi Mehta, Co-Founder and CEO, toothsi. “Shetty's strong cross-functional expertise and dynamic leadership style will guide our new partnership development team to even higher levels of excellence in serving our clients.”

Prior to joining toothsi, Shetty was Vice-President, Head of Sales and Brand Solutions at Pocket Aces, where he played a key role in building and growing its business and advertising partnerships team.

For Filtercopy, Dice Media, Gobble, Jambo, Nutshell, and Loco esports gaming apps, he strategised the revenue model and increased year-on-year revenue by introducing newer content formats.

He has also served as Region Head – Brand Content (W&S) at The Walt Disney Company, where he was instrumental in strategising high-profit revenue model for youth cluster in Media Networks by creating marquee intellectual properties such as ‘Girl in the City’ Season 1-3 and The Trip season 1-2, that amplified business growth in 2015-16 and 2017.

Shetty said, “toothsi continues to expand its business and competence in delivering clients with high-quality products and services. Our efforts to build partnerships will strengthen our position, allowing us to integrate strategic objectives that create mutual value for brand marketing strategies that involve our partners. I'm thrilled to join the toothsi team at this pertinent juncture in their development and to collaborate with a brilliant set of people across the company.”