TTT and Hershey India introduce Generative AI website for tailored dedications for V-day

Terribly Tiny Tales (TTT)’s flagship IP, ‘Butterflies’ (that captures love in various dynamics),is back for its 5th season, powered by Hershey India. It has taken a stride towards innovation and infusing a special touch into the campaign by launching a custom dedication website for #YourForevers which will be live till February ‘24. With this portal fueled by Generative AI, TTT aims to empowers users to craft customized SMS messages for their loved ones.

The platform aims to create tailored dedications, celebrating all kinds of love this Valentine's – be it the enduring love between friends and couples, or the cherished family bonds or the nuanced dynamics of sibling relationships or any other forms of connection. The AI process integrates user inputs, generating personalized dedications with custom images and songs in a classic retro style, delivering a mixed tape. This creation is then delivered directly to the recipient's inbox.

The entire campaign caters to audience of all age groups and revolves around the concept that being romantic at heart doesn't always translate to romantic actions.  Top dedications on the platform will stand a chance of becoming a film in Butterflies S5.

Anuj Gosalia, Founder and CEO of TTT, said, "With the world moving towards generative AI, we have stitched real love and Artificial Intelligence together by building the country's largest dedication portal to help you express your love this Valentine’s. Personalization is a powerful tool for making consumers feel valued and understood. We have been working on this project since November ‘23  and, as we launch this website just ahead of the romantic season, we invite you to join us in the art of personalized storytelling. Also, stay tuned for the upcoming 5th season of 'Butterflies,' our flagship web series in collaboration with Hershey India - capturing diverse love dynamics with its rich storytelling which has always kept the audience enraptured. We’ve pulled out all the stops to make this season bigger and better."

Ankit Desai, Marketing Director, Hershey India, said, “Valentine’s Day is a celebration of love in its myriad expressions, from the profound connection between spouses, to the bittersweet relationship between siblings, and the everlasting ties shared with parents. Over the past three years, we have been building and strengthening the ethos of our campaign ‘YourForevers’. To bring alive this, we are thrilled to yet again associate with Terribly Tiny Tales for the upcoming season of 'Butterflies'. As we eagerly anticipate the romantic tales and heartfelt content that will surely strike a chord with the viewers, we are equally excited about TTT's launch of their Generative AI portal that adds another dimension to the campaign. Embodying innovation at its core, this portal is a canvas for heartfelt messages, elevating the art of expressing love in the digital age. Our strategy seamlessly integrates creativity, strategic execution and cutting-edge technology, enabling heartfelt connections across diverse relationships. Through the AI portal, we want to enable consumers to express love to their forevers while providing a truly personalized and meaningful experience.”

Slated for a pre-Valentine's Day launch, the website launch campaign will leverage social media platforms for promotion.  Additionally, TTT will be collaborating with multiple influencers, who will use the portal to dedicate original songs and express how they feel.