TVF creates video for investment platform CoinSwitch Kuber to debunk myths surrounding cryptocurrencies

CoinSwitch Kuber, a cryptocurrency investment platform for retail investors has collaborated with The Viral Fever for their sketch, .be">‘Baap Beta Aur KBC ft. Rajit Kapoor & Naveen Kasturia. The sketch debunks various myths surrounding cryptocurrencies and presents them as a smart investment alternative for anyone looking for better returns. The episode is live on TVF’s social media platforms, including YouTube, Instagram, Facebook and Twitter, which has a combined reach of over 14.5 million. The video has been conceptualised and directed by Deepak Mishra.

The sketch is based on a conversation between Naveen (played by Naveen Kasturia) and his father (played by Rajit Kapoor). Naveen’s father wants to participate in the TV show ‘Kaun Banega Crorepati’ to buy a smart TV and a scooter and requests for his help in preparing him for the show. While helping his father prepare, Naveen introduces him to bitcoins, an alternative investment option that can help him secure greater returns on his investment. He informs him about CoinSwitch, the cryptocurrency exchange that makes buying cryptocurrency as easy as ordering food. Also, how one can invest in cryptocurrencies on CoinSwitch Kuber with as low as Rs 100.

Ashish Singhal, CEO and Co-founder, CoinSwitch Kuber, said, “The age group between 18 and 35 is emerging as the largest investor in cryptocurrencies in the country. However, in terms of the number of people investing, the industry has barely scratched the surface yet. Through our partnership with TVF, we want to reach out to this age group, educate them about cryptocurrency investments and debunk the myths surrounding it. Our key goal is to create awareness around cryptocurrencies and showcase their potential as an alternative asset class that can offer much higher returns than traditional asset classes if invested in wisely.”

Vijay Koshy, President, TVF, said, “We at TVF are always looking forward to creating content that speaks to audiences about what is going on today around us. When CoinSwitch Kuber came to us, we realised the amazing content we can explore with this topic of cryptocurrency. It is an untapped market and the group of audience they are looking to reach out to is the one that relates to what we create. We wanted to take this topic and make sure we do something that is relatable to everyone across the board. And when we have a legend like Rajit Kapoor along with an online star like Naveen Kasturia (main lead of TVF hit show Pitchers) showcasing the talent of our writers and creators, we get content that is entertaining as well as helps us in relaying the message we have. All partnerships need to be with people who are on the same page and I am so glad we found it with CoinSwitch Kuber.”

Within four months of launch, CoinSwitch Kuber has over 500k users. Kuber aims to simplify cryptocurrency investments for retail users in India. It provides best rates to its users by aggregating liquidity from top Indian and global crypto exchanges and supports 100s of cryptocurrencies for users to buy and sell using Indian rupees.

CoinSwitch Kuber is founded by Ashish Singhal, Govind Soni and Vimal Sagar Tiwari, who were former colleagues at Amazon, Microsoft and Zynga. This is the same team that launched the global cryptocurrency aggregator platform, CoinSwitch in 2017. CoinSwitch is backed by Sequoia Capital.