TVS Group launches 'Miss.Represent' campaign for gender equality and inclusivity

TVS Group has launched 'Miss.Represent' campaign addressing gender equality within our society.

TVS Group stated that the initiative reflects the company’s commitment to fostering an inclusive workforce, recognising that diversity enhances creativity, fuels innovation, and propels overall corporate excellence.

The campaign has been created by FCB Kinnect

Research studies suggested by Science Magazine and the Fawcett Society have underscored a notable gender disparity within the automotive industry, with a distinct underrepresentation of women in critical roles.

TVS group said “When investigating this issue, it was evident that the origins of this inequality can be traced back to early childhood. The images and messages encountered during these formative years play a crucial role in shaping aspirations.”

TVS group further said, “Notably, the prevalent use of Occupation Charts in schools predominantly features male figures in esteemed professions, inadvertently conveying that specific careers are primarily reserved for men. This early misrepresentation perpetuates a skewed perception of possibilities among young girls, steering them away from envisioning a future within these fields.”

We started the Miss.Represent campaign in order to address the lack of diversity in the automotive industry, as per TVS Group.

TVS Group said “ We recognise that by nurturing the potential of young girls today, they are fortifying the foundation for a more robust and diverse workforce that will shape the industry's landscape tomorrow. As a part of this visionary initiative, TVS Group will introduce a comprehensive series of interactive workshops, mentorship programs, and awareness campaigns tailored for schools and educational institutions.

MissRepresentcampaign

 

 

 

 

 

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