UB Group's video content ‘The half day rant' goes viral on social media

The video ‘the half day rant’, a scene from the web- series ‘What’s Your Status’ by United Breweries Group, has gone viral on the social media in a short span of time.

This clip from the series has been viewed more than 1.3 lakh times on YouTube, 138k views on Facebook as of today and shared a huge number on WhatsApp as well.

In the video, Naveen Polishetty playing a corporate decides to take off from work for half day.

While he is preparing to leave early, a colleague questions his leave and what comes from Naveen as his responses is hilarious but also relatable at the same time.

This video has been super impactful recently in the wake of many MNC offices restricting their working hours and shutting at 6:00 pm to avoid false conceptions about employees. It’s a funny but serious matter that is gradually capturing mainstream attention.

‘What’s Your Status’ is a web series based on the story of three different people, going through three different phases of relationships – single, committed and married. According to Sandeep Balan, Head of Digital Marketing, UBL Group, the brand ‘Kingfisher Ultra’ plays the enabler in each of the stories and is subtly woven into situations that integrate naturally.

Apart from being the digital head for the brand, Balan is also the scriptwriter for the web series. He thinks that the lack of good stories is a big problem in the video content space. However, by keeping it relatable and real, he is trying to solve this problem.

Everyone starts with an intention to tell a good story, but how relatable it ends up being for the viewer, determines how successful your show becomes. So, ‘relatability’ is the operating word here. It’s the viewer who labels it ‘good’ or ‘bad’ at the end of the show.

United Breweries launched the web series on its independent media platform Ultra Shorts on YouTube under the channel name Cheers. Within 10 days of its launch, the series crossed two million viewers. The first episode of the web series went live on July 16 with new episode every Sunday after 5:00 pm.

The Video: