upGrad and BeYouNick launch Season 2 of ‘The Office Canteen'

BeYouNick and upGrad have released the second season of ‘The Office Canteen’. The first season of the web series premiered on BeYouNick's YouTube channel in February 2021.

The trailer and the episodes of the second season have piqued fans' interest, as Nick and Tushar return to work in a fresh new office and a brand new office canteen. The new season continues as the employees of Singleton Consultancy Private Limited return to the office after a year of working from home.

The web series features popular digital content creators such as Ashish Chanchlani, Ahsaas Channa and Triggered Insaan.

The series:

Talking about the series, Nick said, “We are excited to bring back the favourite characters, Nick and Tushar, in the second season of 'The Office Canteen'. This season, like the previous one, is filled with the authenticity and relatability of work-life, as well as the choices of employees around the country. We hope the audience enjoys it as much as we did while filming it."

“Second time in a row, we are extremely thrilled to bring another season of The Office Canteen in collaboration with BYN and other partner influencers. The inspiration draws back from the ambition of creating a strong influencer-led campaign, which can further bolster upGrad’s position as Asia’s higher edtech leader that not just offers global recognition but also brings you hyper-specialised content to suit the evolving market needs. While Season 1 helped us reach out to millions and instil the idea of upskilling, Season 2 will now drive the stronger call-to-action, thus reinforcing their trust in us as their lifelong learning partner. All our efforts are aligned with the newly-launched brand campaign, which talks about fast-forwarding your career with upGrad,” concluded Arjun Mohan, CEO, India, upGrad.

upGrad is using content to power performance ads on YouTube. They’ve built content-led ads for remarketing, for driving leads for their courses and promoting the value proposition offered by their courses by using snippets from Season 2 of The Office Canteen.