Online higher edtech company upGrad has partnered with content creator BeYouNick aka Nick to launch their first-ever comedy web series, The Office Canteen.
This three-episode series, which is an upGrad original, has been shot entirely in an office canteen and brings forth humorous and chucklesome scenarios of everyday office life that prevail in a workplace canteen.
An extended version of Nick’s routine digital video content, the series revolves around two employees of Singleton Consultancy Private Limited enjoying light-hearted banter in their office canteen, which is set to surprise the audience with its relatable and comical twists.
With over 8.5 million followers across all social media platforms, BeYouNick is one of the biggest digital content creators and YouTuber of India. Putting Dombivali (fondly known as the Republic of Dombivaliby his fans) on the map in his own unique style, Nick is one of the most grounded and humble creators.
Talking about his debut web series, Nick said, “I wanted my first original acting stint to be my own personal creation and I’m grateful to upGrad for helping me enable it. If you are stressed about working from home and (who would have thought, but you) are missing office, The Office Canteen is the solution! A series that one can enjoy watching alone with friends and even with family. The whole idea behind it is to give those living the quotidian mundane life due to the pandemic, something to laugh about and relate to.”
This BeYouNick and upGrad Original features popular digital content creators like Mumbiker Nikhil who is known for his popular vlog Slayy Point for the comical roasts and giving birth to ‘The viral Binod’ meme Mythpat for humorous gaming content, and Ayush Mehra.
Commenting about the collaboration and the idea, Arjun Mohan, CEO, India, upGrad, said, “We are excited to have collaborated with BeYouNick and partners and take influencer-led brand campaigns to the absolute next level. With this collaboration, we further shatter stereotypical notions and seriousness attached with the term ‘education’, thus strengthening upGrad’s position as a new-age choice for millions of individuals who are actively scouting for viable education options to witness prominent growth in their career.”
upGrad in the past has created a pool of edutainment original content and has won its audiences’ hearts through collaborations with 100+ influencers and content creators in the last 12 months.
The series is now streaming on BeYouNick’s YouTube channel.
Watch the first episode, which has already crossed 1.7 M views and was recently trending at #1:
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