upGrad takes AageKiSoch campaign forward with a rap song

In the time of panic, paranoia and uncertainty, upGrad, the online higher education company, and Supari Studios, have come together to launch the sequel of the #AageKiSoch campaign with a rap song.

The rap song:

The campaign encourages the youth to spend this time at home productively and engage in activities that will upskill their existing knowledge base in order to prepare for the new world after Covid-19.

Last month, the brand launched an upskill anthem #AageKiSoch, which reached over 30 million. The anthem was conceptualised by Big Bang Music and Kwan.

The upskill anthem:

Credits:

Conceptualised and Produced by Supari Studios

Creative Director: Akshat Gupt

Executive Producer: Mitali Sharma

Sr. Creative Producer: Sakshi Bhasin

VFX Supervisor: Kunal Prabhu

Music and Lyrics: Swadesi

Asst. Editor: Akhtar Shaikh

Graphics Design: Hesaka Sumi

Animation Team: Neekhil Dhige, Archana Kasale, Shikha Sharma, Vrushank Joshi

Clean-Up: Pixy Dust Studios