Upsilon, the homegrown perfume brand, commemorated the International Men’s Day celebrations by featuring men excelling in their life to showcase nuggets from their story.
Recognising their grit in overcoming an array of challenges, Upsilon encourages all the men out there to #OwnYourStory.
The campaign featured Dhrumil Mavani, RJ, Red FM India; Vishal Shah, Actor and Founder, Prayogshala Theatre; Abhishek Jain, Founder, Cineman Productions and Co-Founder, OHO Gujarati; Manush Shah, International Master in Chess, and Dheeraj Sud, Zumba Education Specialist.
RJ Dhrumil:
Abhishek Jain:
Vishal Shah:
Dheeraj Sud:
Manush Shah:
Through this campaign, Upsilon intends to appreciate men who are shifting the paradigm in their respective industries and are constantly inspiring many out there. Highlighting their motivation and inspiration to encourage many more to feel confident in being who they are, Upsilon unearths how they followed their heart and eventually owned their own, unique story.
To reach out to millennial internet audiences, the campaign has been curated and executed by Zero Gravity Communications.
The videos showcase industry stalwarts citing their unique stories and their inspiring journeys while voicing strong takeaway messages which majorly resonate about expressing more openly, not stressing out by overthinking about the future, and living the present to the fullest.
Neeraj Bhensdadia, Co-founder, Upsilon, said, “Every man out there has been going through phases of obstacles and challenges. They are resilient to overcome them and we all know that, but fearing failure they often don’t follow their passion. Aiming to help them achieve what they dream about, we at Upsilon hosted invaluable insights and stories of men who revamped their struggles into opportunities. We at Upsilon will keep celebrating #OwnYourStory with more men joining our robust journey to achieve excellence.”
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