vHub.ai unveils AI-driven digital matchmaker for brands and influencers

vHub.ai, an AI-powered SaaS platform designed to help brands find the right influencers for their campaigns, has announced the launch of their platform to disrupt the burgeoning creator economy in India. The platform aims to onboard 500+ brands and over one lakh influencers by end of 2024.

With India’s creator economy experiencing significant growth, influencer marketing has emerged as an effective tool for advertisers to reach the right target audience and vHub aims to disrupt this space with its matchmaking platform.

In its pilot phase of three months, vHub has been able to onboard 40K influencers and hundreds of brands. The platform is designed to get brands and creators 3x return on investment at 5x times the speed of execution, the press release stated.

vHub.ai’s creator marketplace allows brands to list requirements for specific campaigns and creators/agencies can apply to participate with their commercials.

The current Influencer Marketing landscape is mostly offline with multiple influencer agencies and networks on the supply side and media/ digital marketing agencies on the demand side. vHub.ai’s marketplace is aggregating both the type of agencies and bringing them online to enable easier and effective collaborations for Influencer Marketing.

Sachin Modi, CEO and Co-Founder, vHub.ai, said, “With vHub.ai, we are making influencer marketing as easy and effective as digital marketing. This gives confidence to brands and marketers to allocate larger budgets to influencer marketing. With vHub.ai we are enabling influencer marketing with technology which will eventually unlock sustainable income for creators as well.”

With the rising challenge of fake influencers, vHub.ai’s fraud detection tools filter out creators based on an in-house VQS (vHub.ai’s Quality Score) which can assess their authenticity. This results in cost-savings, authentic engagement and fosters trust and credibility.

A detailed ROI dashboard provides in-depth insights on the influencer campaign. Tools like campaign management, campaign bidding and seamless influencer management can be effectively done via vHub.ai. The AI-powered lookalike tool helps in precision discovery of influencers for advertisers and brands.