Vim's #OwnYourOwnDishes addresses gender stereotypes in household chores

This Valentine’s Day, Vim, a dishwash brand under Hindustan Unilever, has put forth a perspective on modern love with their latest campaign #OwnYourOwnDishes.

In collaboration with their creative digital agency, Interactive Avenues, and SheThePeopleTV, the brand has launched a vodcast, aiming to address gender stereotypes when it comes to household responsibilities. The episode features a conversation with poetess, actress and columnist – Priya Malik.

Delving into Malik’s life experiences and perspectives, the vodcast talks about how love also means equality in chores and how everyone needs to own their own chores. It highlights the importance of defying traditional gender roles when it comes to managing mundane household tasks like the never-ending pile of dishes.

Eshwari Pandit, Senior Creative Director, Interactive Avenues, said, “With ‘Love, Life and A Sinkful of Dishes’, our aim was to help people build stronger and more equitable relationships through modern interpretations of love. Vim is trusted by millions of Indian consumers, and we are delighted to be shaping such impactful conversations along with the brand.”