Viral Pitch helps Kimirica to manage influencer marketing campaigns

Viral Pitch, the influencer marketing, research, and analysis platform has joined hands with Kimirica, the vegan personal care brand to manage its influencer marketing campaign.

Via this association Viral Pitch is offering a range of services to the brand, including concept visualisation, brand strategy, influencer shortlisting, deployment, and detailed campaign analysis. 

Viral Pitch has launched the first campaign, "Thoughtful gifting by Kimirica" during Diwali 2022, to provide a comprehensive outreach to the brand.

This aided the firm in leveraging the topical event increasing the visibility and awareness of its products, and luring its target audience to consider them at the same time. 

The agency then continued to work with Kimirica on a variety of other projects, including Men's Day, the Winter collection campaign, and the Valentine's Day campaign 2023.

Sumit Gupta, Founder, Viral Pitch, said, “It is a great opportunity to work with a vegan brand like Kimirica. With the help of our strong influencer marketing strategies and analytics, our primary focus has always been on executing and delivering innovative campaigns that raise brand awareness and increase company recall among target audiences. We are excited to plan and execute our upcoming Holi and Women's Day Campaigns and look forward to making them a success."

Vaishali Jaswani, Influencer marketing manager, Kimirica, said, “It has been a wonderful experience collaborating with Viral Pitch. We must raise awareness through digital initiatives and Viral Pitch has very well understood our vision and successfully delivered the best results so far. With their highly skilled experience, we are looking forward to executing our upcoming campaigns and hoping for fruitful results this time as well.”

The company partnered with lifestyle and fashion influencers, including Soundarya Thakur, Piyush Manwani, Tanya Sharma Bajaj, Shreya Chawla, and Tarun Molri, to name a few, for its recurring campaigns. These influencers played a key role in crafting content in the form of static posts, reels and stories to communicate the brand's narrative, values, and selling propositions to their audience.