Virender Sehwag draws parallels between corporate world and cricket for Dell's new laptop launch campaign

The World Cup season is on, and with it comes a kaleidoscope of brand campaigns, making your timeline even more exciting. From videos to contests – brands are definitely making the most of this time of the year. After all, cricket is more than just a game for Indians and everyone, including corporates, students, tech gurus, influencers and the who’s who are glued to their devices, getting a load of this mega event.

Dell Technologies used this opportunity to launch its Dell Latitude 7400 2-in-1 business laptop with its social media campaign #PlayAtFullSpeed, featuring one of country’s former ace cricket players Virender Sehwag.

The campaign has a video series of Sehwag sharing the winning mantras that powered him to deliver impeccable performance while inspiring the audience to share videos of their success mantras to hit beyond the boundaries.

The campaign co-relates Sehwag’s three success mantras to the three features of Latitude 7400, which include ExpressSign-in, ExpressCharge and 24 hours battery life.

The campaign video: