vivo celebrates individuality and style in music video for Y100 smartphone featuring Sara Ali Khan

Vivo has released a full-length music video ‘Colour My Style’ starring Sara Ali Khan, on the launch of its Y100 smartphone.

The music anthem:

Jungle, a production house and content studio, in collaboration with Havas Worldwide India, have executed the Anthem.

The campaign is directed by Shai Samtaney, Co-Founder and Director of Jungle, and produced by Rudra Mawani, Executive Producer at Jungle.

The campaign tells a mini story celebrating individuality and style while showcasing the sleek design and features of the Vivo Y series smartphones.

The Vivo Y series anthem features a catchy ‘Y’ step which is currently trending.

The hook step and the music track received a lot of traction among people who are replicating Sara’s stylish moves to participate in the #StyleDance challenge on social media. The challenge has recorded 3000+ entries within a period of one week.

The film centres on Sara and her style crew inspiring a designer with the phone’s designs. The film is choreographed by Slumdog Millionaire celebrity choreographer Longinus Fernandes. The music is produced by Naozad Patel and the vocals are sung by Shalmali Kolgade.

‘The vivo Y100 is a gorgeous phone and so the launch campaign needed to have style written all over it. And to bring this alive we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with vivo India to make it happen,” said Anupama Ramaswamy, CCO Havas Worldwide India.

Talking about the film, Yogendra Sriramula, Head Brand Strategy, vivo India, said, “We are delighted to launch this trendy campaign with one of India’s youth icons, Sara Ali Khan, as her personality matches with the uber stylish, vivo Y100. Aimed at our next-gen customers, with this new product offering, vivo’s endeavour is to offer an innovative product to the tech-savvy young consumers looking for a stylish and tech-advanced smartphone in the premium Y-series range.”

 ‘It’s always fun working on a music video format and Sara brought a blast of amazing energy to the overall performance.’  said Shai Samtaney, Co-Founder and Director of Jungle. ‘With music videos you have a longer duration to experiment with innovative ways of making your content engaging & memorable. We hope you all enjoy the film as much as we enjoyed making it.’

Rudra Mawani, Executive Producer, Jungle, added, ‘We are happy to have partnered with Vivo and Havas Worldwide India to produce the Vivo Y Series Style Anthem, which I’m sure audiences will all be grooving to as the tune is extremely sticky.’