Vivo launches extreme photography reality show X-Lens on Disney+ Hotstar

FCB Kinnect and Vivo have launched the reality show X-Lens on Disney+ Hotstar.

The show is designed to position the vivo X90 Series as the ultimate device for 'Extreme Expression' in the premium phone category while fostering a community of loyal photography enthusiasts.

FCB Kinnect has conceptualised the content initiative.

The promo:

Hosted by Keith Sequiera and featuring some of India's top photography talent as judges, X-Lens follows a competitive reality show format where photography enthusiasts compete for the coveted title of ‘Vivographer’.

The Vivographer will become the brand ambassador for vivo's flagship devices, embodying the spirit of 'Extreme Expression' in their photographic endeavours.

Participants in X-Lens will undergo a series of thrilling challenges, pushing the boundaries of creativity, and exploring the features of the vivo X90 Pro camera.

Chandni Shah, COO of FCB Kinnect, said, “X-Lens is Vivo’s first foray into reality content and OTT content on Disney + Hotstar. When X-Lens was conceptualised, the intent was to showcase the incredible capability of the device and its ability to perform under extreme conditions. Packaged with a ‘reality show’ format that creates extreme viewability and resonance among our relevant audience, this exceptional partnership between FCB Kinnect and vivo has resulted in an enthralling reality show that delivers top-tier entertainment and beautifully showcases the true essence of the vivo X90 Series."

Geetaj Channana, Head, Corporate Strategy, Vivo India said, “Vivo’s X series has set new benchmarks when it comes to the photography capability of a smartphone. All our X series smartphones launched so far received phenomenal response from consumers. Hence, we wanted to create something unique that showcased the advanced camera capabilities of the X90 series under extreme conditions. We are excited to collaborate with Disney+ Hotstar for this captivating reality show format that creates extreme viewability and resonance among our relevant audience, and we are confident of strong audience interaction.”