Voot, Hotstar VIP and Walt Disney flex muscles with their celebrity-led strategies

Yesterday, Instagram was buzzing with the star-studded posts of entertainment content platforms Voot, Hotstar VIP and Walt Disney to promote their shows and movies. Any content campaign fetches instant awareness if it is led by celebrities and influencers with a huge fan following. So, why not leverage it?

Voot

The OTT platform did a campaign with the participants of shows such as Big Boss, Ace of Space and Splitsvilla to raise awareness and bring more audience on board. 

 

 

 

 

 

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Are you ready for some dance sexy moves? Don't miss today's episode of @mtvsplitsvilla on @mtvindia at 7pm and anytime on @voot #SunnyLeone #MtvSplitsvilla #SplitsvillaX2

A post shared by Sunny Leone (@sunnyleone) on Nov 1, 2019 at 6:09am PDT

Hotstar VIP

Another OTT platform Hotstar VIP has done a campaign with the cast of the movie Chhichhore to promote its release on Hotstar.

 

 

 

 

 

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It’s time for a reunion apne college friends ke saath! Dekhiye, Chhichhore TV se pehle, sirf @hotstarvip par.

A post shared by Shraddha (@shraddhakapoor) on Oct 31, 2019 at 11:31pm PDT

Walt Disney

One of the world’s biggest content companies had Priyanka Chopra promoting the release of the new movie Frozen 2 on November 22, 2019. Both Priyanka and Parineeti Chopra have lent their voices in the Hindi version of the movie for the characters.

 

 

 

 

 

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An inspiring, heart-warming story of changing the world and creating your own destiny...join our sisterhood with Elsa & Anna #Frozen2 in cinemas November 22 @disneyfilmsindia #FrozenSisters #GirlsForGirls @parineetichopra

A post shared by Priyanka Chopra Jonas (@priyankachopra) on Oct 31, 2019 at 11:30pm PDT

Sheeko’s Brandscore leaderboard showed some interesting data points about the three Instagram campaigns done by the three entertainment content companies. 

With Chopra’s fan following of 46.1 million on Instagram, the actress was alone able to fetch 45 million+ eyeballs for Walt Disney. While for Hotstar VIP, Shradha Kapoor and Navin Polishetty’s (Chhichhore actors) posts together got a reach of 35+ million. Kapoor has a following of 36.2 million and Polishetty has a following of 2.28K on Instagram. Voot’s reality shows’ participants and hosts were able to fetch 29 million eyeballs altogether.

Sheeko Brandscore graphs:

Walt Disney:

Hotstar VIP:

Voot: