Voxxy Media bags Budweiser's influencer marketing mandate

Voxxy Media, a full-service global influencer marketing and social media company has bagged the influencer marketing mandate for the beer brand Budweiser in India.

The agency will be responsible for Budweiser’s overall influencer management, playing an important role in meeting specific campaign objectives, continuing to increase brand awareness and helping gain traction within the target media in the booming influencer outreach realm.

Kulbir Sachdev, Founder, Voxxy Media, said, “Budweiser is an iconic brand, and we are super stoked to be partnering with the dynamic team of Budweiser India in this exciting journey. Voxxy and Budweiser have yearlong plans to create the most viral, captivating and ROI focused social media influencer campaigns which will be launched in the coming months”

“Over the last few years, the influencer base in India has grown rapidly and has now evolved to command a large chunk of content. We want to be where our consumers are and, in this endeavor, are delighted to partner with Voxxy for our influencer marketing requirements in India. Voxxy's work has been engaging and delivering on parameters similar to our business objectives. We look forward to a growing partnership with the Voxxy Media Team”, said Ankit Kataria, Associate Director – Budweiser India, AB InBev.