Wakefit.co eavesdrops on houses in ‘The Soft Rock Cafe'

Wakefit.co has unveiled its Happy Home Index 2024 by introducing “The Soft Rock Cafe”, where walls have ears and homes share trade secrets about the trends they observe.

The Happy Home Index 2024, draws findings on India’s relationship with their homes and the interplay between various aspects that contribute to home happiness.

Set in the backdrop of a cafe exclusively built for homes, the film showcases The Wakefit Office eavesdropping on a conversation between two homes, out on a date. The story aims to highlight Wakefit.co’s philosophy of listening to customers’ needs and observing behaviors to drive its business and marketing decisions.

The film spills the beans on the satisfaction levels of Indian homes across different age groups, genders, and family settings.

The ad film notes that Gen X are happier with their homes than Gen Z, nuclear families top the home happiness list while solo dwellers score the lowest. Pet owners thrive emotionally, are eager to return home, and express themselves freely.

The cafe visitors from various cities stir up some healthy rivalry as The Wakefit Office also unveils city-level happiness rankings.

While highlighting the insights and key takeaways from the Happy Home Index, Chaitanya Ramalingegowda, Co-founder and Director of Wakefit.co, said, "At Wakefit.co, we've delved deep into the fabric of Indian homes to understand what truly creates happiness and contentment within living spaces. The Happy Home Index 2024 reveals fascinating insights into emotional, functional, and social factors that shape our domestic lives. Intriguingly, we've observed that men find a unique sense of joy and autonomy within their personal spaces, challenging traditional narratives about domestic happiness. We’ve also seen that pet families and joint families share the strongest bond with their homes. 

He added, “This index is not just a measure of happiness; it is a reflection of the evolving Indian home, where every piece of furniture and every shared moment tells a story of individual and collective well-being. We are committed to understanding these stories, and aligning our business to address the diverse needs and aspirations of every Indian household."

The Happy Home Index 2024 is an ongoing report and the first edition received 3,000+ responses, recorded from March 2023 to February 2024. It covers respondents across key metro cities, across age groups, and various demographics.