Inspired by the legendary sitcom, "The Office," Wakefit.co has unveiled a side-splitting mockumentary-style video, featuring Wakefit employees as cast members.
Wakefit.co shatters the mold to inject life and laughter into its annual achievements. With a year that boasts of a strong business performance, new retail store launches, an expanding presence across the country, optimised operational efficiency, a new brand identity, and much more, the company has chosen to humanise the data through a video that combines humour, authenticity, and rich engagement.
The video delves into the hilarious and unexpected world of Wakefit.co’s year-end meeting as their team takes on the challenge of recreating the iconic moments from 'The Office' series.
The video begins with a man wearing a crown asking about Wakefit.co's year-end meeting location. The scene transitions from the office hallway to the meeting room. During the meeting, the manager requests performance numbers for 2023, leading to a humorous discussion among various departments. The person with the brand tag mentions the success of the Ayushmann campaign and the introduction of a new brand identity featuring the infinity home logo. The tech guy proudly states that the website maintained a 99% uptime. The video highlights achievements such as selling 4 lakh orthopedic mattresses and opening nearly 50 outlets during the year.
However, the tone quickly shifts as the quest for numbers reveals some quirky responses.
The digital guy is totally confused, the tech man honestly accepts the errors and the social media person runs off. The PR guy boast about awards won in 2023 and whenever the crowned man tries to speak something, he gets interrupted.
Finally, the crowned guy expresses gratitude for the team's efforts and jit is finally revealed who the crown man really is.
The mockumentary storyline blends entertainment with information, and highlight some of the achievements by Wakefit.co over the past year.