Wavemaker's Simantini Ghosh joins Carat India as Vice-President - Content

Simantini Ghosh, Region Head- South, Content at Wavemaker, has decided to call it quits and joined Carat India as Vice-President- Content.

Ghosh was associated with Wavemaker, as Business Head- South, Content for one-and-a-half years starting March 2020, and was then elevated to the role of Region Head- South, Content in August 2021.

It is to be noted that prior to joining Wavemaker in March 2020, Ghosh was associated with Essence for a period of more than five years across various roles - including Business Executive, Business Manager, Business Group Head- Content and Associate Director- Content and Innovation.

Announcing her move through a post on LinkedIn, Ghosh recalled that she had first walked inside the GroupM office about nine years back, “starry-eyed and felt that she had been given an all-access pass to the Wonderland of knowledge.” 

“At the cost of sounding dramatic, I still feel the same as I exit this trip. MEC, Essence and Wavemaker have taught me how to be fearlessly confident and have a swag (with pride and humility) in my step. This journey has been hugely rewarding because of multiple reasons; primarily, my bosses, my team, my clients and of course my media and creative partners,” she said. 

Furthermore, she added, “As I embark on an exciting new journey at one of the fastest growing and buzziest agency networks, I can already feel an infectious energy on my day 4 here. I thank Anita Kotwani for giving me such an exciting assignment and I cannot wait to sprint in swag again!”

Previously, Ghosh had also been associated with Radio City India for a period of nearly two-and-a-half years as the Management Trainee- Branded Content in April 2012 and then got elevated to the role of Key Account Manager- Branded Content in May 2013.