Wunderman Thompson creates Tata Pravesh's first influencer-driven film as part of ‘Akela Hi Kaafi Hai' campaign

Strength, beauty, durability. These are the three principal qualities that consumers seek in a door, especially if happens to be the entrance to their house. Historically, wood has been the material of choice because it has these three sought-after attributes.

In an attempt to alter behaviour in favour of steel, Tata Pravesh, a brand of doors and windows from Tata Steel, recently launched the Akela Hi Kaafi Hai (AHKH) multi-media campaign with Gajraj Rao as the brand ambassador. The objective was to drive awareness of and consideration for steel wall opening solutions by highlighting features such as unmatched strength, termite and fire resistance and zero maintenance.

To add fillip to the AHKH campaign, Wunderman Thompson South Asia conceptualised the very first influencer film for Tata Pravesh featuring VVS Laxman. VVS was known for his inner strength and impeccable style, characteristics that are true of Tata Pravesh as well.

The film takes place in Laxman’s home. He talks about how from the day he retired, he is on the lookout for the next great player. Someone who has the inner strength to perform even when the pitch is on fire. Someone who can play long innings — not laboriously but with style.

The film:

Commenting on the film, P Anand, Chief, Services and Solutions, Tata Steel, said, “Tata Pravesh steel doors and windows with the elegance of wood, combine strength, style and durability. They are a one-stop solution to many hassles in the existing door/window offerings. The film draws a parallel between the brand and VVS Laxman who embodies the qualities of Tata Pravesh.”

Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson, Kolkata, said, “One can never forget Laxman’s fantastic innings at Eden Gardens and his epic partnership with Dravid. The perfect mix of grit, determination and style that characterised that partnership is echoed by Tata Pravesh, which combines the strength of steel with the elegance of wood.”

Credits:

Client: Tata Pravesh - a brand of Tata Steel

Agency: Wunderman Thompson

Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner

Creative Team:

Moeinuk Sengupta, Creative Director

Aniket Chatterjee, Copywriter

Account Management: Nilanjan Sarkar, Client Services Director

Production house: Talking Tree Media

Director: Ann Kurian

Client Servicing Manager: George S.

Assistant Director: Abhishek Sarkar

DOP: Retnasingh

Camera Assistants: Abhilash, Nandan

Art: Sherry Zacharias

Editor: Sanjay Jayaprakash

VFX Editor: Naveen B