Yaap, the content and influencer marketing company, appointed Karan Arora as the Revenue Head at its offices in Delhi.
Before this, he was the Vice-President at Korra Worldwide Advertising
With a career spanning over 13 years, Arora has held key positions at network agencies including Dentsu Webchutney and Indigo Consulting – a Leo Burnett Company among others.
Arora said, “Yaap is not your typical digital agency. It is a group of uber-creative and talented marketers driven by the ‘Built for Now’ philosophy that aligns seamlessly with the vision of their partner brands and empowers them to tell their stories. I'm thrilled to join Yaap and eager to collaborate with seasoned marketers and creatives to drive brand growth. Led by visionaries like Atul Hegde and Manan Kapoor, YAAP has championed the art of powerful storytelling with data and technology to deliver high-quality digital solutions to brands. Together with the team, I hope to unlock the next chapter of growth for YAAP and its partner brands."
Throughout his career, Arora has worked on brands like National Geographic, Amazon Prime Video, Bacardi India, NEXA, Harley Davidson, Bata, Nestle, Dabur, Mamaearth, Yoga Bar, Panasonic, PayTM, and IndusInd Bank, among others.
Manan Kapur, Senior Partner at Yaap shared, “We are thrilled to welcome Karan as a valuable addition to our team, given his extensive and diverse expertise in brand development and growth spanning various industries. His passion for continuous innovation and content-driven digital solutions will undoubtedly contribute significantly to Yaap's growth journey. I extend my best wishes to Karan and I’m sure he will be a great asset to Yaap.”