To commemorate the 25th anniversary of Pantaloons, a division of Aditya Birla Fashion and Retail, has launched a social media campaign inviting several influencers and artists to dance on the hook step of the newly launched brand anthem.
As Pantaloons completes 25 years in the fashion industry, the brand anthem of Pantaloons is positioned to capture the joy and playfulness of fashion.
In the latest social media campaign, Pantaloons has not only come up with #FashionAtPlay challenge but has given a chance to the audience to win exciting prizes of upto Rs. 50,000.
Moreover, with the challenge trending on social media, the brand has also set a few rules for the prize allotment which includes following their official handle and using #FashionAtPlay while dancing to their catchy brand anthem to participate in the challenge.
According to Sheeko, an influencer management and branded content management platform, Pantaloons has spent over 30 lakh on the campaign and has mustered a reach of over 15 million.
Commenting on the reason behind the influencer campaign which was launched on Instagram, Sheeko also pointed out that all the influencers which partnered with Pantaloons to make Reels were young and thus appealed to the larger audience base of the brand which targets young adults.
Highlighting the brand’s presence in fashion retail segment for 25 years now, Sangeeta Pendurkar, CEO, Pantaloons, Jaypore & Style Up, Aditya Birla Fashion and Retail, said, “As Pantaloons turns 25 years young, we express our gratitude to all our customers and partners who have supported us and made us a part of not only their wardrobes, but also their lives. We would continue to make shopping a playful and engaging experience for our shoppers.”
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