YouTube brings its branded content platform to India

YouTube has initiated the launch of its branded content platform, YouTube BrandConnect, in India.

This platform is now accessible to eligible creators and handpicked advertisers within the country, fostering direct collaboration among creators, brands, and agencies.

This interface aims to empower brands to precisely target the ideal mix and profile of creators, offering them an avenue for discovery. Simultaneously, creators gain access to a platform that opens new horizons for their content.

Alongside BrandConnect, YouTube has unveiled its latest addition — a Podcasts feature, currently being progressively introduced to all users in India. This feature simplifies podcast publishing via YouTube Studio, providing creators with a seamless process.