YouTube to allow creators to monetise Shorts from early 2023

After Meta announced its plans to build a revenue sharing model with its creators, YouTube has followed up by revealing a plan to help Shorts creators earn money through its platform.

According to a Redseer Report, short video monetisation which currently stands at $150 million can reach $19 billion in 2030 with the advent of YouTube Shorts.

As per a blogpost by Amjad Hanif, VP, YouTube Creator Products, creators who make Shorts can apply for YouTube Partner Program (YPP) if they have 1,000 subscribers and have 4,000 valid public watch hours in the last one year on YouTube Shorts.

However, while highlighting what’s the new block on the table, Hanif said that Shorts-focused and live creators who garnered 10 million valid public views in the past 90 days with a threshold of 1,000 subscribers will also now be able to make money on YouTube, starting early 2023.

As YouTube Shorts has gained popularity and momentum all over the globe, YouTube has launched a temporary Shorts Fund to start rewarding its new creative class, the blog post stated.

Furthermore, Hanif also went on to point out that YouTube is expanding its unique business model for Shorts, and starting early 2023, it will allow revenue sharing for Shorts, wherein both current and future YPP creators will be eligible.

“In Shorts, ads run between videos in the Shorts Feed. So, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing,” he said through the blogpost.

“From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not,” the blogpost read.

In the blogpost, Hanif also highlighted that the members of YPP Fan Funding will have access to exclusive benefits and will be entitled to receive support in addition to earning money with Super Chat, Super Stickers, Super Thanks and Channel Memberships.

“We expect the majority of our Shorts Fund recipients to earn more money under this new model, which was built for long-term sustainability. Instead of a fixed fund, we're doubling down on the revenue sharing model that has supercharged the creator economy and enabled creators to benefit from the platform's success,” he stated in his blogpost.

Adding to this, he also stated that revenue sharing on Shorts ads is yet another way for creators to make money as it adds to YouTube’s full suite of products, which enabled the video-sharing platform to pay creators, artists and media companies over $50 billion over the past three years.

Earlier, in June this year, Mark Zuckerberg, CEO, Meta had also said that while the company eventually plans to set-up a revenue sharing model with its creators to monetise their content on the platforms, it is likely to postpone the model to onboard more creators on Instagram and Facebook.

Zuckerberg also went ahead to state that in order to get more money directly to the creators, Meta will also resort to paid online events, fan subscriptions, badges and more.