Zee Café creates ‘Not Just A Chat Show' for Cetaphil

Zee Café is bringing a new chat show titled ‘Not Just A Chat Show’ for the Indian audience.

The format of the show is based on BTS, which is part of an attempt to make it different, unique and more immersive.

Presented by Cetaphil, the show named ‘Not Just A Chat Show’ will see a bunch of guests who will be interviewed by Anushka Sen in a non-formal setup. 

The limited episodes chat show will feature a guest every episode including actresses Krystle D’souza, Riddhima Pandit, Chef Shipra Khanna, and aesthetic physician Dr Monica Jacob who will be seen having a discussion with the host about their work, food habits, skincare, personal life and much more.

The format of the show will allow the audience to see them get candid and share insights into their life while providing some skin care tips to the viewers. The show promises fun games and interactive sessions to bring entertainment and drama to the viewers.

Ashish Sehgal, Chief Growth Officer, Ad Sales, shared, "Over the years Zee Café has garnered popularity amongst the viewers, making it prevalent in the eyes of the investors and the sponsors. Our new show, ‘Not Just a Chat Show’ is presented in collaboration with Cetaphil, and we are elated as it opens a completely new avenue of growth for us. We are extremely enthusiastic about the launch and are sure it will garner the viewership we are hoping for.”

Amit Shah, Chief Cluster Officer – North, West and Premium, Zee Entertainment Enterprises (ZEEL) said, “At Zee Café, we have consistently kept the consumers’ evolving preferences at the centre, wherein we introduced Indian original programming to present more relatable and entertaining content to the viewers. With the success of the first two original formats ‘Dance With Me’ and ‘Chef Vs Fridge’ and the support we garnered from the viewers, we are inspired to bring more to each one of you. We stay committed to presenting engaging content to our viewers and delivering higher value to our partners through unique propositions. With ‘Not Just A Chat Show’, we aim to give the viewers a peek into the lives of their loved celebrities in the most candid way. We are delighted to collaborate with Cetaphil for this property, and we remain confident that the unique format of the show will make it different and more engaging from all the other chat shows. We are extremely excited for the launch and are sure the audience will enjoy watching the show as much as we loved creating it.”

G Sathya Narayanan, Managing Director, South Asia, Galderma India, said, “Zee Café in the recent past has engaged Indian viewers with their original programming. The shows have garnered audience’s love escalating the popularity of the channel. We are glad to collaborate with a brand for this upcoming show that not only provides insights into the lives of the celebs but also brings forward the topic of Sensitive skincare. With growing pollution and changing weather conditions, it becomes extremely important to get an idea of proper skincare and busting myths related to it. This show will help the audience learn from their favourite celebs and the experts. We are sure the show will garner engagement and love from the audience.”