3000 micro-influencers

Lay's onboards over 3000 micro-influencers for its Valentine's Day campaign ‘What's your relationchip status'

Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India, tells BuzzInContent that the core thought behind the campaign was that whether one is committed, happily single or in a long-distance relationship– no matter what the scenario may be, Lay's can help celebrate their ‘RelationChip Status'