Aage Ki Soch

Deciphering Unacademy's ‘Let's Crack It!' and upGrad's ‘Aage Ki Soch' through marketing semiotics

This week, Hamsini Shivakumar, Founder, Leapfrog strategy Consulting, analyses whether the BuzzInContent Gold winner Unacademy's ‘Let's Crack It!' and Silver winner upGrad's ‘Aage Ki Soch' live up to the categorisation of branded content and if they stand apart from the adjacent field of advertising