Anushree Tainwala

Party is going to be over soon for influencers pushing content, says Samsonite's Anushree Tainwala

Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was