Appy Fizz

Parle Agro brand Appy Fizz takes to Instagram to promote UGC campaign #ArtOfFizz

The brand collaborated with celebrity chefs, bloggers and publishers across genres to fetch mass appeal to its contest. As part of the contest, users have to post photos of their Appy Fizz creation paired with food or cocktails using hashtags #ArtOfFizz and #FeelTheFizz