Bhaad Mein Jaa 2020 qawwali

Branded content lessons from Wakefit.co's ‘Bhaad Mein Jaa 2020' qawwali

In her first weekly article this year, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, points out learnings that brands can get from the D2C home and sleep solutions brand when they jump on to the branded content bandwagon without getting swept away in the plethora of content being created to woo the audience