Bingo! Comedy Adda'

Bingo! Comedy Adda: Are three concepts of branded content in one show hard to blend well?

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the brand's attempt at visibility has turned into sponsorship, what should have painted a brand persona has become a confused mix, and going for distinctiveness has landed it with an unsteady approach to comedy