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celebrities

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What's triggering brands' growing fad for collaborating with short-lived fame creators?

Brands, both in the past and more recently, have collaborated with various viral content creators such as Yippee featuring Jasmeen Kaur, Urbanyog with Mithlesh Bhati, Perk with Vipin Shau - the paragliding man, DSP Mutual Fund with Sanjeev Shrivastava, widely recognised as the 'dancing uncle,' and several others

By BuzzInContent Bureau
Dec 13, 2023 11:45 IST 11 Min read
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51% of male influencers express concern over brands' focus on short-term goals and metrics
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1 in every 4 brands' content processed by ASCI had an influencer violation
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28% of all ad complaints received between April-Sept 2022 were related to influencers: ASCI report
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Orientbell Tiles becomes the preferred tiling partner for new OTT series “Dream Homes by Gauri Khan”
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Marico's Parachute Advansed campaign #ChampiBeats challenge garners 10 billion views in first six days
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