Chalo Paltai

Big FM and Madison Media join hands to launch campaign ‘Chalo Paltai' for Welspun India

During Durga Puja, the initiative witnessed a female priest perform the rituals in one of the pandals set in Kolkata. The morning prime time male Big RJs of Kolkata were replaced by female RJs. Big FM RJs also invited listeners to share their stories of reversing patriarchy