Dunzo

Quick-Commerce-in-India

Content & Culture

Quick Commerce: India’s tradition of service, delivered fast

In this article, Naheed Akhtar and Hamsini Shivakumar of Leapfrog Strategy Consulting, write that quick commerce exemplifies the "Thali" concept, blending traditional values like seva bhav, sharing, and jugaad with modern ideals such as gender equality, inter-generational change, and the desire for instant gratification, all enhanced by technology

By Hamsini Shivakumar

Oct 30, 2024 11:32 IST logo

6 Min read

Content & Culture

The growing trend of brands harnessing ‘intertextuality' in their marketing tactics

By Hamsini Shivakumar

Jan 24, 2024 11:11 IST logo

6 Min read

The role of interactive content in enhancing user engagement

By BuzzInContent Bureau

Dec 05, 2023 09:17 IST logo

2 Min read

Dunzo partners with Zee5, AltBalaji to push its 'Dunzo Daily' offering

By BuzzInContent Bureau

Sep 15, 2021 09:30 IST logo

2 Min read