education

Stationery brands: Shaping Indian education with playful imagination

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the shift in the marketing campaigns of stationery brands by taking a look at how Classmate, Linc, Navneet, and Camlin, have made their mark in the world of education through their unique marketing strategies