fashion and beauty influencers

Myntra realises the importance and role that digital avatars and virtual reality plays in Gen Z's lives: Sunder Balasubramanian

Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian