Goafest 2023

Even with rise of Generative AI and virtual influencers, human connections will continue to fuel influencer marketing: AnyMind's Rubeena Singh

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more