HDFC Bank

Content & Culture

Infotainment vs engagement: What works better in building investment culture in youth?

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles

By Hamsini Shivakumar

Jul 26, 2023 11:08 IST logo

5 Min read

Branded Content

HDFC Bank partners with Josh to raise awareness on bank fraud through content creators

By BuzzInContent Bureau

Feb 17, 2023 14:51 IST logo

2 Min read

A look at HDFC Bank's influencer marketing strategy for Festive Treats 3.0 campaign

By BuzzInContent Bureau

Nov 12, 2021 10:14 IST logo

7 Min read

Catchy rap song and ninja dance moves make HDFC Bank's #MoohBandRakho campaign effective

By BuzzInContent Bureau

Dec 18, 2020 09:20 IST logo

6 Min read

If you don't tell compelling stories, nobody is going to shower attention: Ravi Santhanam of HDFC Bank

By Akanksha Nagar

Nov 16, 2020 09:35 IST logo

3 Min read

HDFC Bank, AR Rahman and Prasoon Joshi create song #HumHaarNahiMaanenge to spread the message of positivity and hope

By BuzzInContent Bureau

May 04, 2020 09:22 IST logo

3 Min read