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IPL

Aditya Gurwara, Co-Founder and Brand Alliances at Qoruz Guest Column

Sponsorship vs influence: Reshaping brand presence during IPL 2024

Aditya Gurwara, Co-Founder and Brand Alliances at Qoruz writes about how brands and agencies can utilise influencer marketing as a powerful strategy, challenging the traditional sponsorship model during IPL 2024

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