Jayraj Jadhav

Content initiatives will be successful only if they don't look like ads, says Jayraj Jadhav of Tata AIG

The Vice-President, Marketing and E-Business at Tata AIG General Insurance says both brands and content creators should ensure a brand is placed very subtly in a content piece that's engaging or else it will end up looking like an advertisement. He explains how content has become essential for the insurance sector