Kuch Khaas Hai

The transformation of Cadbury's ‘Kuch Khaas Hai' ads to the mix ad-branded content by ‘Chatpat'

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting decode Cadbury's iconic campaigns and the recent video by a young digital creator, for the chocolate brand, which has set a new benchmark