micro-influencers

micro-influencers

Insight

Micro-influencers: A remedy to content saturation or just hype?

Recognising the need for fresh faces, brands are turning to micro and nano influencers, who boast engagement rates of over 10%, compared to 3-4% for macro-influencers. But it’s always easier said than done. Listen to what the experts have to say if you don’t want to botch up your next influencer campaign

By Vishesh Sharma

Sep 17, 2024 14:03 IST logo

8 Min read

Virtual influencers are ideal for live commerce as they can work 24x7: AnyMind Group's Otohiko Kozutsumi

By Sakshi Sharma

Feb 07, 2024 11:41 IST logo

2 Min read

Influencer Marketing

Influencer marketing trends you should care about in 2024

By BuzzInContent Bureau

Jan 03, 2024 12:20 IST logo

7 Min read

Influencer Marketing

How is influencer marketing shaping brands across categories?

By Sakshi Sharma

Aug 29, 2023 10:22 IST logo

5 Min read

Indian influencer marketing industry to grow at 25% CAGR to reach Rs 2,800 crore in 2026: GroupM INCA

By BuzzInContent Bureau

Nov 30, 2022 14:59 IST logo

4 Min read

What ASCI's draft guidelines for influencer marketing mean for micro-influencers?

By Akanksha Nagar

Mar 05, 2021 10:42 IST logo

3 Min read

How removing ‘Likes' from Instagram is creating a bumpy ride ahead for micro-influencers

By BuzzInContent Bureau

Jan 30, 2020 11:02 IST logo

3 Min read

Will the rise of micro influencers reduce the significance of macro influencers

By Akanksha Nagar

Jun 07, 2019 11:30 IST logo

4 Min read